PROMOTIONAL DESIGN
I was commissioned to design a capitol report header for MO Representative Phil Christofanelli for inclusion with all of his digital communications. In line with his portrayal as a modern, new, polished representative I chose to utilize simple, clean lines as well as a muted color pallet in order to create a sleek design. The accent color red is utilized as a nod to his party as well as funtioning as a means to create contrast and a focal point within the piece.
This advertisement for the Funds Allotment Council at Truman State University was created to run in the school paper. FAC, an on campus organization, focuses on providing funding to other organizations for bringing events to campus. In college student organizations are constantly doing fundraising events and looking for monetary donations from students and the community - the first of which often does not have much money to give in the first place. Therefore, an emphasis on the money that FAC can provide to these other organizations was the central focus of the ad. Utilizing an illustrated closeup of Benjamin Franklin on the $100 bill and the tagline “Need some Benjamins?” reinforces this idea. The simple text communicates the message, with limited reading required, while providing a resource to learn more.
